“Branding acts like a placebo. It changes consumer perception and, in turn, those perceptions alter the nature of the product.”
Read the fascinating story of Lieutenant Colonel Beecher here (as well as a commentary on the placebo effect in marketing).
A recent example? The internet recently has been alive with stories about research into the placebo effect and our apprehension of the quality of wine – and, perhaps worryingly for some, the brain functions which govern our actual experience of its taste! (Hint: higher price = higher quality).
Here’s a sample article: Why expensive wine appears to taste better: It’s the price tag. The authros point out:
“Price labels influence our liking of wine: The same wine tastes better to participants when it is labeled with a higher price tag. Scientists have discovered that the decision-making and motivation center in the brain plays a pivotal role in such price biases to occur. The medial pre-frontal cortex and the ventral striatum are particularly involved in this.”
According to The Science of Us (and leaving aside the well known issues related to our excessive consumption of the stuff) the concept of ‘the sugar high’ is something of a parenting urban legend; plenty of research has shown that feeding kids sugar doesn’t make them hyper. What it does do, though, is prime their parents to look for signs of misbehavior.
In part, pediatric researcher Mark Wolraich told Geggel, the misconception stems from the fact that sugar often marks a special occasion: When kids are stuffing themselves with birthday cake or Halloween candy, they’re already in a situation where they’re going to be naturally amped up. But “[parents’] ideas are reinforced by seeing it in those circumstances,” Wolraich said. “The placebo effect can be very powerful.”
I’m afraid, so, folks. It seems the valiant, fleshy oyster’s reputation as an aphrodisiac may be be down to … you guessed it … the placebo effect.
My co-worker Zara literally told me every time she has an oyster, she feels a tingling sensation in her nipples. My mind was blown. What in the world?! Am I asexual? Why doesn’t that happen to me??!
I decide to consult with Dr. Nicole Prause, principal investigator at the Sexual Psychophysiology and Affective Neuroscience Lab at the University of California, to find out what’s actually going on in our brains every time we eat oysters.
Read more in Oysters Only Make You Horny If You Believe They Will, According To An Expert