This is your brain on the placebo effect

We all ‘handle’ pain in unique ways, and indeed it can be said that pain ‘is all in your head’. Ongoing studies into the impact of the placebo effect is uncovering more of the ways in which we understand and physically process pain. This study reinforces the concept that “pain is not ‘all in your head,’ but in some cases, changing how you think about pain can help you manage it.