It remains to be seen how the emerging field of Placebo Studies will incorporate the tidal surge in the use and application of Large Language Models and other forms of AI. It may be that an AI can learn to stimulate the placebo effect periodically, or as the output of some kind of trigger. It may be that the AI can also be used, consciously or not, to trigger a ‘nocebo’ effect. As with all things AI, it’s a balancing act between the extraordinary potential of the technology for benefit or for harm. But the genie is certainly out of the bottle. The graphic for this post was generated by Bing Image Creator purely from a text prompt: “The placebo effect in a world of advanced technology”