So you want to run faster — but you’re not ready for steroids?
No problem: just swallow a pill made of sugar and water that you think is a steroid — and you’ll run faster, because you believe you can.
A recent Scottish study found runners told they were getting performance-enhancing pills felt stronger and ran faster than normally — even though the pills were fake.
It’s just the latest example of the Placebo Effect, one of the most powerful effects known to humans, along with the Greenhouse Effect, the Brexit Effect and the Trump Defect.
Placebos are fake drugs you think are real — and a third of the time, they’re more effective than most drugs in the pharmacy at reducing everything from headaches, pain, nausea, coughs and colds to anxiety caused by fear that the pills your doctor gave you are actually placebos.
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