Avoiding the Trap Door

I was only thinking of you yesterday, stimulated by the bottle of placebo’s sitting on my desk. Yes, I take three a day and they are working !! Or at least something is. Maybe it was our talk. Haven’t fallen through a trapdoor since.

(Name Withheld by Request) Brisbane

I had this great thing happen . . .

I had this great thing happen just after I got back after new year. I wasn’t offered a further contract at the college and so had to leave on the 18th January. I was so upset and it brought up all insecurities like not good enough or I have failed again . . . and I was in this flat in the city with no money coming in!

I got home in tears and had got off the phone from a friend after bewailing my fate ( gremlins going nuts inside) and I picked up the Placebo…I said to myself, “This is stupid, I cannot and will not go down again, I have to succeed” as I popped a pill.

You have no idea, well of course you have, but I suddenly I went into a total calm state and lay on the sofa and fell into a deep sleep. I woke renewed cooked a curry and got on with life. Soon after I was offered a new job teaching English to Indian Punjabi young men and women and it’s lovely . . . feel like I’m in India!

So I cannot tell you how incredible the peace and the sleep that descended on me was . . . incredible. I have told my all my friends that I can vouch for Placebo efficacy!I am going to be a great success!

Love to you Jane xxxxxx



Wow!!! Universal Placebo. Just what I always wanted. I have taken them all at once since I believe that more is more. I am now sane, balanced, brilliant, beautiful and 10kg lighter (in this last instance though, less is more) and the sun again shines out of my unowot.

Evelyn, Sydney

Frequently Asked Questions

Are you for real?

Yes! We are offering placebos for sale to the general public for the first time.

Yes! Real serious, really light-hearted.

Does Placebo really work?

Statistically it will always work for some.

Nothing works better.

Does the placebo effect work if you know you are taking a placebo?

Yes. Look at this.

Suck it and see.

Does Placebo have any side effects?

No known side effects as there are no active ingredients.

Only good ones.

What does Placebo contain?

100% sucrose (sugar)

Faith, hope, trust and love

What does Placebo treat?

Anything you want it to.

Everything you want it to.

What is the recommended dosage?

Three pilules on waking and before sleep for at least 10 days.

Take as many as you like – you can’t overdose.

What if I cannot have sucrose?

Think positively. The mind and our beliefs are very powerful. Affirm your ability to heal yourself.

Hold the pilules in your hand for at least one minute.

Will I improve my relationships while taking Placebo?

If you support it with right action.

Loss is gain and gain is loss.

Will I improve my capacity to study while I use Placebo?

Focus on your intention each time you take a dose and note whether that helps performance.

If you want to.

Will I gain the confidence to request a better salary if I use Placebo?

Yes. If you never try, you will never know.

Offer one to your boss.

Will I enjoy house cleaning while using Placebo?

It may only seem so, but…who cares?

It may only seem so, but…who cares?

Will I improve my fantasies using Placebo?

Definitely. But you must retain a sense of openness.

And the colours will be brighter.

Can I use Placebo if I am pregnant or breastfeeding?

No worries. Placebo is not a drug.

Yes – remember to double the dose.

Can I use Placebo while under the influence of drugs or alcohol?

Your choice.

Placebo is not a drug.

Can I use Placebo while on antibiotics?

Placebo complements any other medicines and therapies.

Placebo is not a drug.

Can I use Placebo while driving a car, flying an aircraft, riding a bike or operating heavy machinery?

Yes, with complete safety.

Bon voyage!

Will Placebo show up in drug testing?


You can’t test nothing. However, it may enhance performance.

Can I use Placebo while trying to become pregnant?

The placebo effect happens.

Yes yes yeee-eees – give it to me one more time … baby.

Can children take Placebo?

Yes, especially effective with a little story.

Cosmic band-aids – Liam calls them ‘angel pills’.

How do I store the product?

In your kitchen, handbag, briefcase, car, first aid kit, gym bag.


How long does a bottle last?

A minimum of three months if used at the recommended dose.

Depends …

How quickly can I receive my next bottle of Placebo?

We dispatch within a week of receiving the order. If you can’t see pilules through the hole in the label on the bottle, order immediately.

As fast as a click away – think Placebo, receive Placebo.

Placebos & Sleeplessness

My son had difficulty sleeping , and when I felt I had exhausted all efforts (ie: chamomilla, rescue remedy sleep formula and transferral into my bed), I remembered my new placebo pilules and thought I’d give them a try…. I said to my 4 year old ‘I am going to give you a special tablet, and it is going to make you go to sleep’…He happily obliged ( not always the case), and almost instantaneously nodded off to slumberland, and thankfully so did I…… Thank you …I look forward to experimenting with them on many more occasions….many thanks.

Lyndel Miller (Currumbin Valley, Qld)

The Size of the Global Pharmaceutical Industry

In 2005, global pharmaceutical sales totalled US$602 billion with growth of 7% from the previous year.
At an average annual growth rate of 14% between 1994 and 2003, pharmaceuticals top the OECD manufacturing trade growth stats, ahead of coke, refined petroleum products and nuclear fuel (8%), medical, precision and optical equipment (7.5%), aircraft and spacecraft (7.4%), and motor vehicles, trailers and semi-trailers (7.3%).
In 2006 the 10 largest pharmaceuticals firms accounted for 46 per cent of global sales.

Ref. Medicines Australia

Placebos and Antidepressants

Want to know where we get the ‘up to 70% success’ claim in our packaging?

"The placebo response, noted as an early or nonpersistent improvement in response to an inactive agent, represents one of the most significant challenges in central nervous system (CNS) drug development. Despite a wealth of documentation, there is no commonly accepted definition of this phenomenon. However, it is agreed that there has been a significant increase in the placebo response in the last 20 years, particularly in clinical trials with antidepressant medications for major depressive disorder (MDD).

Estimates as high as 70% have been reported for CNS clinical trials. (our italics) Such large placebo rates have a significant impact on the cost and speed of drug development.

Since fewer than half of the depressed patients who receive active medications in psychiatric trials show clinically significant improvement, some critics claim that antidepressants are no better than placebo treatment, and their illusory superiority depends on poorly designed studies and biased clinical evaluations. In a set of six identically designed, three-arm, parallel controlled trials submitted to the Food and Drug Administration for an antidepressant drug, Leber reported that antidepressants could not be distinguished from placebo in five of the six studies."

Ref. Richard Entsuah, Phil Vinall: Potential Predictors of Placebo Response: Lessons From a Large Database, Drug Information Journal. Ambler: 2007. Vol. 41, Iss. 3; pg. 315, 16 pgs

Is your Doctor Prescribing a Placebo?

An article in the Journal of General Internal Medicine explores the actual use of placebos by conventional doctors


Background – The placebo and the placebo effect are often investigated in the context of clinical trials. Little data exist on the use of placebos in the course of routine health care.

Objective – The aim of this study is to describe a group of academic physicians’ use of placebos and their knowledge, attitudes, and beliefs about placebos and the placebo effect.

Design – A 16-question anonymous web-based survey of physicians from Internal Medicine departments of 3 Chicago-area medical schools was used.

Results – There were 231/466 (50%) physicians who responded; of these, 45% reported they had used a placebo in clinical practice. The most common reasons for placebo use were to calm the patient and as supplemental treatment. Physicians did not widely agree on the definition of a placebo and had a variety of explanations for its mechanism of action. Ninety-six percent of the respondents believed that placebos can have therapeutic effects, and up to 40% of the physicians reported that placebos could benefit patients physiologically for certain health problems. Only 12% of the respondents said that placebo use in routine medical care should be categorically prohibited. Regarding “placebo-like” treatment, 48% of respondents reported giving at least 1 type of treatment in a situation where there was no evidence of clinical efficacy.

Conclusion – Nearly half of the respondents use placebos in clinical practice and most believe in the mind–body connection. The results of this study, based on retrospective self-reported behavior, are subject to recall bias and may not be representative of American physicians.

"Academic Physicians Use Placebos in Clinical Practice and Believe in the Mind–Body Connection"
– Rachel Sherman and John Hickner (University of Chicago Pritzker
School of Medicine), Journal of General Internal Medicine, Volume 23,
Number 1 / January, 2008