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First, find people in pain …

June 23, 2015 Michael Doneman

Placebo_pillule_after_Magritte

1. Find people in pain.
2. Enroll them in a study.
3. Admit you can’t do much to help.
4. Give them a fake pill.
5. Tell them that’s exactly what you are doing.

But here’s the crazy thing: It works.

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National Center for Complementary and Alternative Medicine

At the same time light-hearted and absolutely serious, this website offers information and interactions based on the widely acknowledged existence of the Placebo Effect, the extraordinary fact that the administration of a neutral substance or harmless procedure often produces benefit.

... and an opportunity for you to experience the placebo effect yourself!