Tag Archives: Media

Broken heart? You need a placebo!

All over the interwebs right now!

Researchers at the University of Colorado-Boulder studied 40 recently jilted volunteers and found they displayed less physical pain and felt better emotionally — even after receiving a fake drug.

“Breaking up with a partner is one of the most emotionally negative experiences a person can have, and it can be an important trigger for developing psychological problems,” said the study’s lead author, Dr. Leonie Koban.

“In our study, we found a placebo can have quite strong effects on reducing the intensity of social pain,” she said.

Among the myriad stories covering this, check out the New York Daily News, MedicalExpress, and Science Daily.

Suggestible You

In his book, ‘Suggestible You: The Curious Science of Your Brain’s Ability to Deceive, Transform, and Heal’ author Erik Vance explores placebos, hypnosis, and how beliefs influence bodily responses to pain.

“Placebos and beliefs generally is so much a part of our lives,” he tells Kishore Hari on a recent episode of the Inquiring Minds podcast. “It has an amazing power to change our bodies.”

Read the article here, or listen to the Podcast!

 

The Guardian Weighs in on the Placebo effect

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An excellent article in The Guardian on the placebo effect.

‘There is now evidence showing some people, known as “placebo responders”, do feel or get better after unwittingly, or even wittingly, taking a placebo – and it’s not just psychosomatic. Several studies are pointing to a biological basis for the placebo effect, with the latest research focused on a region of the brain known as the mid-frontal gyrus, which runs along the frontal lobes just above the eyes.’

Does branding have a placebo effect?

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Image: James Merry

It seems that using an esteemed name-brand piece of sporting equipment actually generates stronger results.

“Our results indicate that strong performance brands can cause an effect that is akin to a placebo effect,” researcher Frank Germann of the Department of Marketing at the University of Notre Dame said in a press release. “Our results also suggest that the use of a strong performance brand causes participants to feel better about themselves when undertaking a task—that is, to have greater task-specific self-esteem. This higher self-esteem lowers their performance anxiety which, in turn, leads to the better performance outcomes.”

Read more here. And here.